Friday, October 06, 2006

Big $$$ Ads Targeting Gamers?

Last night I was watching TV, and I see this ad for Travelers Insurance. I know the snowball rolling out of control is an old staple in cartoons and such, but to a gamer like me images of a ball rolling around the city picking up chairs, people, lamposts, and cars calls to mind one thing: Katamari Damacy. Is it possible that this commercial is NOT based directly on that game?

Then on the train to work this morning I'm daydreaming and looking out the window, and a billboard at the Pelham station catches my eye: "Make Rupees" it says. The ad is for Bloomberg. Now, I know rupees are the name for currencies in some south Asian countries--and this is clearly a play on "Make Whopee"--but rupees are also the currency in the Legend of Zelda games.

So I make a connection. And I begin to think. Can these ads be targeted at gamers? Both Travelers and Bloomberg serve people with lots of money. Like, you know, grownups and such. Not gamers. If these ads are at all related to games, I think it is because the creative types who make the ads are in fact gamers.

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Thursday, October 05, 2006

Two Kinds of Art

1UP.com has an interesting essay up about the evolution of videogame box art that manages to stay clear of the nostalgia-drenched tone that normally permeates such features. Judging a Game By Its Cover traces some interesting trends over the years, including the de-Japanification of box art that used to be routine when a Japanese game was released in the US. In the case of Ico, the US changes completely erased the lonely atmosphere of the Japanese and European versions. This example doesn't seem as much de-Japanification as dumbing-down to me.

Props are given to the US version of the Legend of Zelda art, while the universally derided Mega Man box is held up to ridicule yet again. This obviously got me thinking of my favorite art. When I was little I was quite captivated by box art from Imagic. Faxanadu for the NES was classy. You may have noticed that I am a fan of Golgo 13; this includes the box art for the first game (check out the sequel for a study in contrasts). Recently, I've enjoyed the art for Katamari Damacy and Pikmin 2 (although I think I like an alternate version more). Feel free to get nostalgic and list some favorites in the comments section.

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Wednesday, October 04, 2006

A Connecting Principle Linked To The Invisible

The end of last week found me investigating the large extra dimensions model of the universe for work. Then in my internet ramblings I stumbled as a Sally-come-lately into the cryptozoological phenomenon of rods. Next, I was paging through Carl Sagan’s The Demon Haunted World, again for work. Finally, yesterday morning on the train I read H.P. Lovecraft’s “From Beyond.” Clearly, I am in the midst of a full-blown synchronicitous event, directing my attention to considerations of the reality of things we can’t see. Join me in ruminations on unobservables after the jump.

  • The large extra dimensions model, or ADD model, is an attempt to understand the relative weakness of gravity compared to the other four fundamental forces. It posits extra dimensions, folded up very small, which are filled with gravity. We can’t see or feel these dimensions because they are so small, but the high-energy Large Hadron Collider may test the model when it starts up next year.
  • Rods, also known as skyfish, are cryptozoological entities that can only be seen with video cameras. Enthusiasts suggest that rods move too fast to be seen without these tools. The pictures are real, believe it or not. But critics make an utterly convincing argument, suggesting the rods are motion-blurred insects captured mid-flight with long exposure times.
  • The Demon-Haunted World: Science as a Candle in the Dark is Sagan’s defense of scientific rationality against all forms of superstition, religious and otherwise. He charts the fine line good scientists must trace between skepticism and acceptance of new ideas.
    We humans have a talent for deceiving ourselves. Skepticism must be a component of the explorer’s toolkit, or we will lose our way. There are wonders enough out there without our inventing any.
  • Lovecraft’s short story “From Beyond” involves a mad-scientist-type who invents a machine that stimulates dormant senses in human beings, allowing people to see normally-invisible entities in the world. Quoth the mad scientist:
    You see them? You see them? You see the things that float and flop about you and through you every moment of your life? You see the creatures that form what men call the pure air and blue sky? Have I not succeeded in breaking down the barrier; have I not shown you worlds that no other living men have seen?

Interesting, no? But I’ll admit right away that I’m enough of a skeptic to doubt the reality of synchronicity. I would subscribe to a soft version of the idea, one in which we give synchronicitous events meaning, one in which our behavior patterns create a pattern in events in our lives. But a harder version of the theory, in which we tap into a dynamic that is bigger than ourselves and directs history, seems impossible to me.

Skepticism, as Sagan points out, is a necessary tool for people trying to understand the world. Too little, and people will end up thinking that blurry insects on video are a life form that is all around us but has never been detected in the thousands of years of recorded human history. Simple logical exercises fail these people in their desperate wish to believe (Where are the dead skyfish?).

Maybe they were sucked into extra dimensions?

Seriously, though, some very smart scientists do suggest the world is queerer than we had previously imagined, and may include invisible dimensions. I’m less comfortable saying these ideas are BS, but I’m still inclined to doubt. Sure, I accept other things no one has seen, like electrons, but those entities are based on innumerable experimental observations. Extra dimensions seem to pop up as predictions of equations nestled in often-untestable models. But maybe the LHC will test at least the large extra dimensions model. I just expect this model to fail.

So, considering this flood of skepticism and my doubt of deep synchronicity, I’m content to simply wonder why these events struck me now. Obviously, science deals with a lot of unobservable phenomena, so the fact that I work in a science-related field means I’m going to encounter a lot of this. As a committed materialist, I’m convinced my experience is just coincidence. But I think that, as is the case with Lovecraft, my materialism spawns a fascination with supernaturalism. Part of me wishes the world was a bit more magical than it seems to be, and yet another part of me delights in putting the smack down on magical thinking.

CONTINUE READING...

Monday, October 02, 2006

Free Rock!!!

The Hold Steady, a rockin NYC band that is releasing a new album tomorrow, has made the songs from the album available for streaming here, for free! I thought their previous album was pretty good, but I am still really impressed by and loving these new songs. I detect something decidedly Springsteen-esque in the way these guys can make music that has so much energy and real emotion, and still have it be so accessible. Hey, I'm still in the midst of a months-long metal phase, and even I'm taking a break to get goosebumps to this album. The site was up on Saturday, down on Sunday, but seems to be working again today.

[UPDATE: By now (11/18/06) it looks like this streaming business is over. So sorry to see it go. If anyone comes by, they can at least see the Hold Steady rock out live on "Stuck Between Stations" on YouTube.]

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Wednesday, September 27, 2006

The Simpsons is dead. Long live The Simpsons!

I'm of the camp that holds that The Simpsons should have called it quits about 10 years ago. At some point, the show stopped working as the smartest sitcom ever and became a loosely connected series of winking pop-culture jokes. Still, I suppose even a tired Simpsons episode is still better than many shows out there.

Nevertheless, I'm dazzled by this website that provides online access to every episode. Relive the good ol' days with seasons one through seven, or so. You can even check out every Futurama episode here. The Scrubs-y pop culture riffing in Futurama doesn't grate on me the same way it does in The Simpsons, maybe because it had a nice run and then packed it in before it began a long, moldering decline.
[Thanks Marc!]

[UPDATE: Well, that didn't take long. Both sites are gone as of 10/2/06, after pressure from some bullying lawyers from Fox, apparently.]

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Monday, September 25, 2006

I H8 Preorders--And I Have Serious Problems With Gamestop, Too

I just spent 14 hours this weekend playing Okami. It was a beautiful little burst of gaming that reminded me of the marathon playing sessions of my youth. I started Friday evening, but I wish I could have started earlier because, from what I hear, I’m only halfway through this gorgeous game. According to Capcom, Okami was released on October 19th, and I was at the local Gamestop, ready to get it then. But Gamestop, really the only option in my area for day-of-release purchases, told me they wouldn’t have it until the 20th. No biggie, I thought. Shipping problems, maybe. So I returned on the 20th, and it was then that I faced the beast of Gamestop idiocy head-on.

“I’d like Okami, please,” I tell the clerk.
“Okay,” he says, and begins bending down to retrieve it from behind the counter.
“Did you preorder?” asks the manager, standing nearby.
“No,” I say.
“Then you can’t have it yet,” the manager says, making no eye contact.
“When can I get it?”
“Two days.”
“So you have it but I can’t get it because I didn’t preorder?”
Silence.
“Can I preorder it now, then?”
“No, we’re not taking any orders, you have to wait until Friday.”

I walk out, surprisingly mad. Then I return on Friday, get the game, and hear a different Gamestop monkey pushing every kind of preorder on customers in line in front of me. Just bought Madden ’07, maybe you’d like to preorder Scarface? Or, how about rumors that Gamestops in Hawaii are asking for $50 in trade-ins (at least a few games) to preorder a PS3? This place is so fantastically committed to locking up customers, taking advantage of their excitement about games and forcing consumers into stupid arrangements. I’d love to purchase games somewhere else, but outside of Gamestop and EB Games, I don’t have many choices.

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Friday, September 01, 2006

Billy Madison Declares This Friday Freenis "Clack-tastic"

Jay Is Games has been running a competition for flash puzzle games and they have just announced a winner. It is a truly engrossing and quite pretty game called Clack, designed by one Sean of Lousiana. I suggest jumping in and experimenting to figure out how it is played. I actually stayed up past my bedtime last night after getting hooked on this game.

Make sure to check out the other entries in the competition, which you can access by mousing over the lower part of the window on this page. There's lots of fun to be had, and it makes me wish I could make games instead of just being a writing parasite.

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